Hello! friends how are you? I hope you would fine. Today’s topic social media marketing
Social media marketing- Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social and business networks, and for exchanging ideas and knowledge. Example-Facebook, tiwtter, instragram and what’s app etc.
Advantage of Social media marketing-
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
3. Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
4. Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
7. More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible.
Important of Social media
Social media networks were a novelty 5 years ago, but today their importance is no longer debated.
These are the definitive benefits of social media marketing that are listed:
· Developed loyal fans
· Generated leads
· Improved search ranking
· Grew business partnerships
· Reduced marketing expenses
· Improved sales
· Provided marketplace insight
Social media plat form-Social media is many platform.
1.Facebook-Facebook is most popular social network site. It is most important platform for social media marketing.In today’s time around one billion users, Facebook is also the network with largest amount of potential customers.
.Face book profile– People use Face book to create their personal profiles and then connect with their friends and so called Face book friends. It’s used to chatting, uploaded photos, like, comment, share etc.
.Face book page- Face book page used to business you want to promote. In this like and follows. For example, if you own a restaurant, it is local business. It
Reach More People – Face book suggest paid advertising in order to help you promote the page.
About – In this part you will add a description, any things about your business. Name, email ID, number, website url
Profile Picture – You can upload the image from your face book.
Creating a Face book group- Anyone can create a group on Face book using to News Feed. Click on the button “Create Group” next to the section with groups in the menu on the left side of your Face book News Feed.
There are several simple steps to follow in order to create a group.
• Add group name
• Add members from your friends. More members can be added later.
• Choose the group privacy.
2. Twitter- social network that has a role in social media marketing is Twitter. It is less popular than Face book, but has over 270 million active users. It can used to Sending short messages, called ‘tweets’ is how the content is shared on this social network. It used to micro blog than blog. Twitter is popular among celebrities, politicians, journalists, marketing and business professionals.
3. LinkedIn-This is social network is very popular business professionals. So it is a good platform for B2B marketing. LinkedIn allows creating professional profiles or resumes, which are a good opportunity for both companies looking for job opportunities.
Thank you so much