Hello friend how are you? I hope you would fine. Welcome to the digital Pawan.Guys today discussing topic Creating a Blogging Strategy. If you approach blogging with a detailed strategy, this will help you guide your actions and activities when creating, managing, and promoting your blog. With blogging strategy, you design a plan of where you are and where you want to blog to take you.
Goals-Start with goals. Goals are a necessary part of the planning process. Interestingly, a lot of people start blogging without any goals in mind. They start blogging just for the sake of getting published online, with no plans for the future or any idea on how to implement online marketing to promote this content.
Target group-One of the goals of blogging is gaining trust and influence among your blog visitors. You want to establish yourself as an influencer in the industry and create a base of followers. What is going to help with this is defining your target group. You should be as detailed as possible when doing this. Try to narrow down the group of people you are addressing with your content.
Budget –The next step in your strategy is determining the budget. Depending on your blogging goals, depending on how you want your blog to grow, you will need a budget. The amazing thing about blogging is that you virtually need no investment to start doing it, except for your own time. You have free blogging platforms, you can use royalty free photos, joining social media is also free, there are plenty of free tools for bloggers, etc.
Content ideas-When you create a strategy, it is advisable to think about content ideas for your blog. This will give you a glimpse into what kind of content you could post on your blog. Since you will also be thinking about your target group, it will help you define content that is tailored based on their interest and expectations.
Start by thinking about content formats first. Here are a few ideas:
• How-to articles
• Case studies
• Guest posts
• Company news
5.Metrics-The final step of your blogging strategy should be the choice of metrics you want to track and monitor. These metrics help you evaluate the success of your blogging strategy, which is why they are an essential asset in a strategy.
6. Engagement-Engagement is a metric that shows you how successful you are at engaging your followers. It can be analyzed through a variety of analytics data which include likes, shares, bounce rate, the average session duration, page views, signups, etc.
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